Blood fruit is an evergreen perennial creeping woody climber capable of growing under extreme conditions, from very dry environments to highly acidic soils. It is is native to South East Asia and is mainly distributed in India, Bangladesh, Indonesia, Singapore, Thailand and Sri Lanka. In India, the fruit is found growing wild in Andaman & Nicobar Islands, Arunachal Pradesh, Mizoram, Tripura,Assam and Meghalaya. The plant is generally found growing wild. The fruit taste is sweet,acidic with pleasant flavor when fully ripe. The fruits have high anthocyanin content which gives true blood red colour which can be used as a natural colouring agent and natural additive dye for food products Fruit extracts can also be used in colouring soft drinks and desserts. This will be helpful in avoiding health risk associated with artificial colouring.